Realme’s Indian branch announced today that Bollywood actor Shah Rukh Khan (SRK) has joined the company as its brand ambassador for the smartphone category. According to the firm, SRK – also known as “King Khan” – was signed because he “truly embodies the spirit of Realme with his remarkable journey and charismatic persona” and “represents Realme’s commitment to providing users with a leap-forward experience.”
The five-year-old company also stated that by collaborating with SRK, it is “showcasing its focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today’s youth.”
The first Realme items SRK will promote are the Realme 11 Pro and Realme 11 Pro+, which were unveiled in China a few weeks ago and will be available in worldwide countries, including India, in June.
Realme has already collaborated with a Bollywood actor for its Number series cellphones. Realme teamed with Salman Khan for the Realme 6 lineup in 2020. It has enlisted the help of Bollywood actress Shraddha Kapoor for some of its AIoT devices. However, we are confident that Realme would not sell the Realme 11 Pro series in India with images of SRK on the boxes, like Salman Khan did. After all, not everyone agrees with that.